[ The Mission ]
Build AI that
knows you.
We're creating the identity infrastructure that lets AI understand who you are—without asking every time.
[ Principles ]
01
User Sovereignty
Your preferences belong to you. Full ownership, full control, zero compromise.
02
Transparency
See what's stored. Understand every inference. No black boxes.
03
Zero Friction
AI should understand context instantly. No onboarding. No setup.
[ Path of Progress ]
From frustration to
infrastructure.
2025
The Problem
Every AI starts from scratch. ChatGPT doesn't know what Claude knows. We kept re-explaining ourselves.
2025
The Insight
What if preferences could travel with you? A universal identity layer for AI.
2025
PrefID Born
Built the first preference graph. 335 signals. Domain-aware routing. User-controlled access.
Now
Scaling
OAuth2 integration. MCP support. SDK for developers. Making AI personalization universal.
[ Global Reach ]
Users across
the world.
PrefID is being used by developers and users in cities around the globe.
520+
signups
12
countries